Client Brief:
The client hired us to develop a cool and dynamic introduction in Flash for a new gaming website that was to be launched. He wanted the Flash animation to use anticipatory text lines alongwith sound/ music to create a tempo and finally announce the website. He also wanted us to take a cue from the music of a few Hollywood films/trailers.

Our Endeavor:
In line with the guidelines provided by the client, we created the flow of the animation in a way that creates a degree of curiosity in the initial stages without losing out on the overall pace. The pace accelerates to build into a crescendo that finally is broken into the announcement. Keeping in mind the target audience we chose to use layered hard metal as the background track, interspersed with cool sound effects to accentuate the text lines in the animation. The fast paced rhythm towards the end of the animation is stopped abruptly with a bang to coincide with the logo so that it gets the maximum possible attention that it deserves.