Client Brief:
Ultim8 fitness is the brand of Ultim8 fitness LTD that supply a range of home fitness equipment like Treadmills, Ellipticals, Rowers and Bikes Direct to the Public (Rather than distributors and retailers) via the internet and retail outlet in the UK and Ireland. The Equipment is a top end, well made deluxe product. The basic brief was that the logo should be compact and symmetrical to fit well on the badges and the equipment. The words should be instantly readable without any fuss.