Client Brief:
Kidspoints is a great reward system for kids - both online and via parents' mobiles. Kidspoints enables parents to create a personalized, visually-rich environment to incentives and provide positive reinforcement for their kids on any number of tasks, chores or personal milestones. On Kidspoints, children accumulate points in return for completing goals pre-agreed with their parents. Points can be exchanged for vouchers redeemable at major High Street / online retailers and available at cost. Kidspoints is an immediate and real-time "carrot and stick" made tangible by mobile phone interactivity usable from anywhere - including an automated text back updating the revised number of kidspoints following a parent text to add or subtract points from their secure account.

Our Endeavor: